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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Jun 17, 2022

Jacob Carter has a background in software and product development of B2B Marketing Technologies. He spent the first decade of his career building platforms and tools to automate and facilitate effective marketing for businesses. It was his personal experience as a renter that led him to create Nurture Boss to help solve some of the pain points he consistently experienced. Once diving in head first into the multifamily industry and learning more about what it is like to work onsite, the need for effective solutions became more clear. Being obsessed with the problems you solve, not the solutions you've built, continues to drive Jacob to build better solutions for multifamily operators and investors everywhere!

We talked to Jacob about his app Nurture Boss and how it can help you convert leads into leases, and with communication!

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[00:01 – 03:22] Opening Segment 

  • Jacob talks about his background.
  • He talks about how he got started with Nurture Boss;

[03:22 – 19:05] Nurture Boss

  • Jacob talks about the challenges he faced as a renter which led him to create Nurture Boss.
  • What Nurture Boss actually does;
  • He talks about some of the results that Nurture Boss can deliver;
  • How Nurture Boss has a 60x conversion increase;
  • Hyper personalization on Nurture Boss;
  • He talks about how the conversion process of leads into leases;
  • Who Nurture Boss is for;

[19:05 – 23:41] Passive Investing

  • How Nurture Boss helps property managers;
  • Jacob shares how the platform helps prospects self serve;
  • Automating communication in multifamily;
  • What’s next for Jacob;

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 [23:41 – 29:04] Round of Insights

Apparent Failure:

The failed communication with renters while building the app.


Digital Resource:

Lead to Lease Life Cycle assessments


Most Recommended Book:

Radical Candor


Daily Habit:



#1 Insight for Being an Effective Communicator

Have a brand, and take it seriously.


Best Place to Grab a Bite in Arizona: 

Chelsea’s Kitchen


Contact Jacob:

To learn more about Nurture Boss go to his website.


Tweetable Quotes:

“Have a brand - love it, live it, and take it seriously.”  - Jacob Carter


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