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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Jun 24, 2022

Joseph Wilkins founded the marketing agency ProCreative around 20 years ago, and from that grew, where he and his team create refreshingly entertaining sales videos that turn to view into buying.  

His campaigns are extremely successful and he has previously worked with the likes of Google, McDonald's, and Linked In (among others).  Now he's looking to share his ideas and success stories with other marketing fanatics and budding business owners.   


We talked to Joseph about his creative journey and how adding humour to your content can be a huge help in your success.


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[00:01 – 05:32] Opening Segment 

  • Joseph talks about his background.
  • He talks about how he grew up with the creative bug.
  • How he launched;

[05:14 – 15:14] Eight Steps

  • He talks about their process of producing their videos.
  • Eight steps of creating a great video
  • Why you should find comedy writers;
  • How an iphone can be a tremendous help;
  • The importance of testing your videos.

[15:14 – 23:40] Why Humorous Videos

  • Joseph talks about when you should add funny videos to your repertoire
  • The importance of speaking in the language of your audience.
  • How you should approach content creation.
  • How you can download Joseph’s e-book


 [23:40 – 29:29] Round of Insights

Apparent Failure:

Putting all of his eggs in one basket.


Digital Resource:

Harmon Brothers University


Most Recommended Book:

From Poop to Gold


Daily Habit:

Exercising and reading the bible 


#1 Insight for Making Good and Funny Videos

Become a creator of consumption.


Best Place to Grab a Bite in Utah: 

Indian Food


Contact Joseph:

To learn more go to his website. Click here to download his ebook and click here to get a free brainstorm session with Joseph.


Tweetable Quotes:

“Whatever you are doing right now; you can elevate it and make it better by adding humor.”  - Joseph Wilkins

“99% of the companies can benefit from humor.”  - Joseph Wilkins


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