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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Jun 21, 2022

Sonya Rocvil is the Principal and Founder of Bedrock Real Estate Investors, a privately-owned real estate company, specializing in the acquisitions and asset management of multifamily apartments in the United States. She has syndicated and operated multifamily deals totaling 422 units and valued at over $21.5m. She has also been an equity partner for multifamily investments totaling 438 units and valued at $28.7m. 

Sonya began her career as an auditor and later transitioned to finance at a Fortune 500 Company. Her depth of knowledge in business analytics and strategic implementations has made her successful in acquiring and operating multifamily properties. 

We talked to Sonya about her transition into real estate, the importance of property managers, finding the right partners for investing, and what to look for in a market.


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[00:01 – 05:14] Opening Segment 

  • Sonya talks about her background.
  • She talks about the things that led her to the multifamily path;
  • How she took getting laid off and how her journey started transitioning into real estate

[05:14 – 14:40] The Big Transition

  • She talks about some of the concerns she had as she transitioned.
  • Why you need to find ways to accumulate assets.
  • She talks about her first deal and the story behind it.
  • How her education and knowledge helped her in her first deal.
  • How she was uncomfortable raising money at first;
  • How she came to realize that raising money was actually giving people opportunity.

[14:40 – 27:23] The Right Place to Invest

  • The importance of networking.
  • Who would be the right person as an investor;
  • How she found someone that she could trust in as a 
  • How she pivoted investing in a community filled with refugees;
  • How they find deals;
  • Why she started investing in Birmingham 
  • Key metrics to look at when investing;

 [27:23 – 31:37] Round of Insights

Apparent Failure:
Having to walk away from a deal because of the insurance cost being more than they had thought.


Digital Resource:


Most Recommended Book:
Cashflow Quadrant


Daily Habit:
Having a checklist


#1 Insight for Being a Multifamily Investor:
Don’t do it alone.


Best Place to Grab a Bite in Brooklyn:


Contact Sonya:
To learn more go to her website.


Tweetable Quotes:

“There is nothing that’s ever really certain. You are really in charge of that, so you have to have faith.”  - Sonya Rocvil

"We couldn't pass along our degrees or licenses, so we wanted assets we could pass along to our kids." - Sonya Rocvil

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