Jun 21, 2022
Sonya Rocvil is the Principal and Founder of Bedrock Real Estate Investors, a privately-owned real estate company, specializing in the acquisitions and asset management of multifamily apartments in the United States. She has syndicated and operated multifamily deals totaling 422 units and valued at over $21.5m. She has also been an equity partner for multifamily investments totaling 438 units and valued at $28.7m.
Sonya began her career as an
auditor and later transitioned to finance at a Fortune 500 Company.
Her depth of knowledge in business analytics and strategic
implementations has made her successful in acquiring and operating
multifamily properties.
We talked to Sonya
about her transition into real estate, the importance of property
managers, finding the right partners for investing, and what to
look for in a market.
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[00:01 – 05:14] Opening Segment
- Sonya talks about her background.
- She talks about the things that led her to the multifamily path;
- How she took getting laid off and how her journey started transitioning into real estate
[05:14 – 14:40] The Big Transition
- She talks about some of the concerns she had as she transitioned.
- Why you need to find ways to accumulate assets.
- She talks about her first deal and the story behind it.
- How her education and knowledge helped her in her first deal.
- How she was uncomfortable raising money at first;
- How she came to realize that raising money was actually giving people opportunity.
[14:40 – 27:23] The Right Place to Invest
- The importance of networking.
- Who would be the right person as an investor;
- How she found someone that she could trust in as a
- How she pivoted investing in a community filled with refugees;
- How they find deals;
- Why she started investing in Birmingham
- Key metrics to look at when
investing;
[27:23 – 31:37] Round of Insights
Apparent
Failure:
Having to walk
away from a deal because of the insurance cost being more than they
had thought.
Digital
Resource:
monday.com
Most Recommended
Book:
Cashflow Quadrant
Daily
Habit:
Having a
checklist
#1 Insight for Being a
Multifamily Investor:
Don’t do it alone.
Best Place to Grab a Bite in
Brooklyn:
Peaches
Contact
Sonya:
To learn more go
to her website.
Tweetable Quotes:
“There is nothing that’s ever really certain. You are really in charge of that, so you have to have faith.” - Sonya Rocvil
"We couldn't pass along our degrees or licenses, so we wanted assets we could pass along to our kids." - Sonya Rocvil
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