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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Jul 29, 2022

Mike Verrett has spent over 25 years in the brand marketing business and the hallmark of his career is his ability to understand an audience. Now he shows businesses how to talk about themselves To THEIR audience. His guiding philosophy honed with time and experience is simple: When it comes to your audience, you have to be seen as one of three things:

- First

- Best

- or Different.

We talked to Mike about how an audience thinks, how to approach an audience, and what you can do right now to make a difference in your business.

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[00:01 – 04:13] Opening Segment 

  • Mike talks about his background.
  • The importance of the audience;
  • He talks about how he helps people;

[04:13 – 16:07] All About The Audience

  • What you can do that stands out with your audience;
  • How being different in the eyes of an audience can help;
  • How being let go from Hasbro led to his speaking career;
  • How you can figure out what it is that you need to convey with feedback from others;
  • How to understand what an audience needs;

[16:07 – 28:08] First, Best, Different

  • Mike breaks down what he means by “first, best, different”;
  • He explains how an audience thinks;
  • How you can convey the right message in the right order to an audience;
  • What you can do right now to make a difference in your business;

 [28:08 – 34:30] Round of Insights

Apparent Failure:

Having to do things he had no interest in to get to where he is.


Digital Resource:



Most Recommended Book:

Rise and Grind


Daily Habit:

Going to the beach with his dog


#1 Insight for Connecting and Engaging an Audience:

Your audience needs to be led to the purpose that your business represents to you.


Best Place to Grab a Bite in Rhode Island: 

The Charlestown Grill


Contact Mike:

To learn more go to or connect with Mike on LinkedIn.


Tweetable Quotes:

“Only 5% of what you want to say matters to an audience.” - Mike Verret


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