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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Jan 17, 2023

Isabelle Guarino is a graduate from Arizona State University, a former flight attendant, Walt Disney World intern and now Residential Assisted Living Academy’s leading lady. She has been working as the COO of the company for the last 6 years, keeping everyone in line and on task. She's been featured in many magazines and articles on the topic of Senior Housing and most recently was given the title of one of the "Top Influencers in Senior Housing". Isabelle also won Aging Media's "Future Leaders of Assisted Living" award in 2020 being 2 of 100's under 30 to make the list.  

We talked to Isabelle about her investing and education journey in senior housing and we got into the nitty-gritty of the residential assisted living space. 


Groundbreaker: Click here to learn how to raise more money and speed up the syndication process by 80%!


[00:01] Opening Segment 

  • Isabelle talks about her background;
  • How her father influenced her getting into the senior housing space;


[04:30] A Hybrid Business Model

  • A hybrid business model;
  • What’s assisted living;
  • Different ways for investing in senior housing;
  • What makes assisted living different than a tenant-landlord agreement;
  • Residential assisted living;
  • Independent living VS. Assisted living 


[15:28] Residential Assisted Living 101

  • 4 ways of getting into assisted living as an investor;
  • The licensing process for assisted living;
  • How the payment process works in the assisted living space;
  • How to find operators in the assisted living space;
  • The risks involved in the assisted living space;
  • What location to choose for residential assisted living;


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[29:59] Round of Insights

Apparent Failure: Accepting a problematic resident in her residential assisted living home;

Digital Resource: The Profitability Calculator at 

Most Recommended Book: The 5AM Club

Daily Habit: Writing a to do list

 #1 Insight for Being Successful with Residental Asissted Living: Grid

Best Place to Grab a Bite in Phoenix: Citizen Publichouse


Contact Isabelle:

Click here to listen to Gene Guarino’s episode. You can find the RAL Academy at


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