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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Mar 21, 2023

Doug Stout helps professionals and executives across the United States who are interested in learning how to transition from traditional employees in corporate America into small business or franchise owners. He not only helps his clients find options that are the right fit for them personally, professionally, and financially, but he also assists in helping his clients find financial and legal resources to capitalize and establish their businesses.

In this episode, we had a discussion with Doug regarding the effectiveness of the franchise model and the advantages it offers to real estate investors. We delved into why real estate investors should consider adding a franchise to their investment portfolio, as well as the initial steps to take when starting franchises.


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Investing in Franchises

[00:01] Doug talks about his background; 

[03:42] Why the franchise model;

[05:46] Who is a good fit for being a franchise owner;

[08:56] The types of franchises;

[10:46] Benefits of real estate investors bringing services through a franchise;

[15:16] The required amount of capital to enter the franchise industry;

[14:30] Reasons for real estate investors to add a franchise to their portfolio.

[15:16] Absentee - Semi-Absentee ownership in the franchise industry;

[19:01] How to get started with franchises;


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[23:08] Round of Insights

Apparent Failure: Underestimating construction cost for build outs

Digital Resource: Google Calendar

Most Recommended Book: The E-Myth Revisited

Daily Habit: Having monthly, weekly, daily goals.

#1 Insight for Being a Successful Franchise Owner: Follow the system.

Best Place to Grab a Bite in Greenville, South Carolina: Chop House


Contact Doug:

To learn more go to


Tweetable Quote:

“Let the facts dictate the process.” - Doug Stout


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