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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

May 16, 2023

Cole Farrell is the founder and CEO of Volcan Capital. He owns a portfolio of real estate in Pennsylvania. He is the host of the “Multifamily Mastery Meetup”, a local multifamily real estate investment association in the Lehigh Valley. Cole has earned a bachelor’s degree in finance as well as a master’s degree in Administration from Gwynedd Mercy University. He is a licensed real estate agent in Pennsylvania and used to be a professional property manager. 

In our conversation with Cole, we delved into his notable investment journey, which he embarked upon at the young age of 18. Our exchange encompassed a diverse range of topics, including the critical role of trust, the value of networking through meetups, his first syndication process, and a recent deal he sealed with finesse.

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A Remarkable Investment Journey

00:00 How Cole got into real estate at a very young age;

07:58 How to earn trust in real estate investing;

10:04 Wholetail real estate investing;

13:49 Meetups and networking;

18:48 The first syndication process - Hurdles & Connections;

24:37 What a killer deal sounds like;

26:47 Round of Insights

Apparent Failure: His first duplex.

Digital Resource: Trello

Most Recommended Book: Vivid Vision

Daily Habit: Mini tasks

#1 Insight for Multifamily Investing: Persevere.

Best Place to Grab a Bite in Lehigh Valley: Applebees


Contact Cole:

To learn more go to Click here to learn more about the Multifamily Mastery Meetup.


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