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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Dec 17, 2021

Herve Francois held positions as a Financial Analyst and Institutional Salesperson at Citigroup, Credit Suisse First Boston, and several other firms over a 23-year career on Wall Street.   

Since becoming a real estate investor in 2018, Herve has personally participated in over 15 real estate transactions totaling over $3M.  In addition, Herve is a Limited Partner in three multifamily syndications totaling over $75M and is a General Partner in DeRosa Capital 11.

Let’s dive in to learn more about Herve’s journey from a a financial analyst to real estate investor, how to get started and build a strong portfolio.


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[00:01 – 09:53] Opening Segment 

  • Herve talks about his background.
  • He talks about his experience on Wall Street.
  • How Herve eased into real estate from his Wall Street career. 

[09:53 – 17:10] How to Get Started with Real Estate Investing

  • Herve gets more in detail on why he left Wall Street and decided to pursue real estate investing.
  • The huge differences in incorporating real estate investments in your investment portfolio.
  • The easiest opportunities for someone to get started in real estate investing.
  • Herve talks about how you can get started if you have the capital.
  • The importance of taking risks in a measured and educated fashion.
  • What you should do to start out if you don’t have capital.
  • The importance of nurturing your relationships and partnering up with like-minded people.

[17:10 – 33:23] Building an Investment Portfolio

  • Why you shouldn’t throw money into investments without having a game plan.
  • Herve’s real estate investing show “Market Hunter Thursday with Herve”
  • He talks about the markets they have been focusing on lately with the DeRosa Group.
  • How to evolve your search criteria among so much competition in the market.
  • Why you should prefer secondary markets.
  • How to make deals come to you.
  • What you should do to get a deal if you don’t have a portfolio.

[33:23 – 43:33] Round of Insights

Apparent Failure:

Not getting into the graduate school that he wanted to get into.


Digital Resource:

Scanner Mini


Most Recommended Book:

Rich Dad Poor Dad


Daily Habit: 

Biggie, Tupac, and Prayer


#1 Insight for Multifamily Investing

You can’t quit. You’ve got to plow through.


Best Place to Grab a Bite in New Jersey 

Scotch Bonnet Kitchen


Contact Herve:

To get deep insights on what markets to invest in watch Herve’s show  Market Hunter Thursday with Herve  on Youtube or LinkedIn.


Tweetable Quotes:

“You can’t quit. You’ve got to plow through.” - Herve Francois

“Surround yourself with good people that are supporting you in your goals and where you want to go.” - Herve Francois


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