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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Dec 28, 2021

George Roberts is an award-winning data scientist as well as a published bioscientist. He is a founder of Walnut Grove Homes, and the principal at Horizon Multifamily, which sponsors value-add multifamily opportunities in the Southeast for qualified passive investors.  

George is a General Partner (GP) on a 34 unit apartment near Knoxville, TN. He also owns a 14-unit apartment in Orlando, FL as a joint venture. In addition to his active multifamily investments, he is passively invested in 468 multifamily units in Jacksonville, Florida, and Houston, Texas.

 

Let's dive in to learn more about George's shift from being a bioscientist to a real estate investor.

 

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[00:01 – 06:01] Opening Segment 

  • George talks about his background.
  • Why George decided to go into real estate from the world of science.
  • The story behind how he got into value-add real estate investing. 

[06:01 – 12:50] Good Partners

  • George talks about his latest deal.
  • The importance of understanding how to find an opportunity.
  • Why you should follow up.
  • How finding units where rents haven’t risen in the last three years can help you.
  • George's criteria for a deal.
  • How having good partners can help you grow. 
  • Why George prefers to invest in the Southeast region as opposed to his home state of Michigan.

[12:50 – 22:52] Ways to Network

  • Why you should try multiple approaches to network.
  • Why you should consider converting to multifamily.
  • Where people focus first to start networking.
  • George talks about his free e-book “Multifamily Investor’s Guide to Financial Freedom”

 

[22:52 – 28:21] Round of Insights

Apparent Failure:

Trying to make friends with everybody around the property

 

Digital Resource:

Audible

 

Most Recommended Book:

The Honey Bee

 

Daily Habit: 

Making lists

 

#1 Insight for Multifamily Investing

When you incorporate your returns from your multifamily investments within your IRA, the returns are much sweeter.

 

Best Place to Grab a Bite in Orlando:

Fogo de Chão

 

Contact George:

To learn more go to horizonmultifamily.com. Reach out to George via email.

 

Tweetable Quotes:

“When you walk into a place and things are a little off; if you’ve got the right mind for that - that’s the smell of money” - George Roberts

“If the right partners are in place, we can take down any deal.” - George Roberts

 

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