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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Jan 21, 2022

Veena Jetti is the founding partner of Vive Funds, a unique commercial real estate firm that specializes in curating conservative opportunities for investors. After graduating from the University of Illinois at Chicago with a degree in Finance at 20 years old, she pursued her passion for real estate. Veena, also a co-founding partner of Enzo Multifamily, has over a decade of real estate experience and over $1B+ in real estate assets over her career in both the startup world as well as the corporate world. Because of her diverse background, she is often a panelist and speaker for various podcasts, global conferences, and radio shows.  

Let’s dive in to learn more about how Veena had massive growth, her strategies and approach to multifamily.


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[00:01 – 03:58] Opening Segment 

  • Veena talks about her background.
  • How she went from her parent’s business to corporate and then started investing for herself.
  • What she attributes her massive growth on assets to.

[03:21 – 14:09] Veena’s Approach to Multifamily

  • She talks about how she launched her company Vive Funds.
  • The types of assets and the markets that Veena targets.
  • The reasons they prefer to invest in 200+ unit buildings.
  • Why they decided to focus on class-b value add assets.
  • Veena breaks down their definition of a class-b value asset.
  • Some of the challenges they encountered when investing.

[14:09 – 31:26] Growth Strategy

  • Veena talks about higher risk, higher return assets.
  • The importance of understanding what you are looking at when you are looking at opportunities.
  • New Development Vs Value-add
  • Veena talks about why they are still investing with retail investors.
  • Some of the things she did to get better with her systems and processes to be able to scale. 
  • Ash talks about some ways to find good commercial deals.
  • John and Veena talk about what makes Clubhouse a great platform.


[31:26 – 38:19] Round of Insights

Apparent Failure:

Not setting up outbound communication with investors when covid hit.


Digital Resource:


Most Recommended Book:



Daily Habit: 

Spending time with her kids.


#1 Insight for Multifamily Investing

Scale up faster and be less afraid to make that jump.


Best Place to Grab a Bite in Dallas:



Contact Veena:

You can learn more at Veena’s website or you can connect with her on Clubhouse, Linkedin, or Instagram.


Tweetable Quotes:

“The higher the amount of risk you are willing to take on, the higher your returns should be.” - Veena Jetti


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