Feb 19, 2021
Social media influencers have big followings and can help brands drive awareness with their audience. But you don’t have to be a huge company to leverage influencers to grow your reach. Ishmael Abrokwa is a digital marketing expert who has spent years working with social media, influencer marketing, and digital marketing
Ish is a creative digital strategist with over 10 years of experience in brand building and engaging consumers. He transforms data into strategic insights for major brands across the world. His experience touches CPG, tech, and lifestyle, developing campaigns for brands such as Nike, Mtn Dew, and Verizon.
Ish shares how brands and entrepreneurs can tap into influencers to help them grow their brands. Ish sees influencer marketing as an elevated spin on celebrity endorsements and a phenomenal tactic to grow your reach and spread the word on your product or services. This includes everything from social media posts, content, and events. He shares why successful influencer marketing is more about the shared values and engagement of the audience than the number of followers.
Influencer marketing is really just a spin on celebrity endorsements.
Building a small audience and engaging them to become advocates or influencers of your product or service is the best way to grow your following.
Social media has changed drastically, it’s now seen as a marketplace.
If you’re looking to be innovative and find new ways to engage with your audience, the home has become the new marketing battleground.
I had to realize that there is no shame, and a lot of game, in asking questions.
Think with Google (Digital data & insights)
Most Recommended Book:
The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results (Gary Keller)
Disconnecting and writing my thoughts down
Wish I Knew When I Was Starting Out:
I wish I asked more questions
Best Place to Grab a Bite in Philadelphia:
Down North PIzza
Get in Touch with Ishmael:
@ish_cyl (social handle)