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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

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  2. Navigating Marketing Challenges and AI Disruption with Peter Murphy Lewis, Ep. 697

Navigating Marketing Challenges and AI Disruption with Peter Murphy Lewis, Ep. 697

Mar 21, 2025

Peter Murphy Lewis is a seasoned marketing strategist with over 20 years of experience helping businesses scale through data-driven systems. As the CEO of Strategic Pete, he specializes in creating marketing frameworks that turn leads into loyal clients. With a background spanning SaaS, fintech, healthcare, and even zoos, Peter has a unique approach to cross-industry marketing strategies.

 

 

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Key Takeaways:

  • A strong brand is more important than a big marketing budget—word of mouth is key.

  • AI and attribution are major disruptors in marketing, forcing businesses to rethink strategies.

  • LinkedIn is an underutilized platform for organic reach and networking.

  • Solo entrepreneurs should focus on one or two platforms instead of spreading themselves thin.

  • Tracking simple, actionable metrics is crucial for adapting to market shifts.

 

 

Topics:

Building a Strong Brand vs. Relying on Ads

  • A brand is what people say about you when you're not in the room.

  • Big budgets can amplify a message, but a great reputation and service will sustain a business.

  • The shift toward organic engagement on platforms like LinkedIn.

Marketing Challenges and AI Disruption

  • AI is reshaping marketing, creating efficiency but reducing personal touch.

  • Attribution is harder than ever, making it difficult to track what really drives conversions.

  • Small businesses with strong brands are competing better against larger firms with big ad budgets.

Optimizing Marketing for Small Businesses

  • Focus on one or two platforms where your audience is most active.

  • LinkedIn is ideal for professionals, investors, and B2B connections.

  • SEO has changed—it’s no longer as effective as it was two years ago.

  • Use interns and growth communities to expand reach with limited budgets.

How to Identify and Adapt to Market Disruptions

  • Set up a simple scorecard to track engagement, website visits, and conversions.

  • Stick with marketing strategies for at least three months before pivoting.

  • Surround yourself with smart people who offer valuable insights without trying to sell you something.

 

 

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Round of Insights:

  • Failure that led to success: Was rejected from an elite Oxford exchange program for being “too arrogant,” which taught him humility and self-awareness.

  • Digital resource: Breakcold, CopyClub, Rhodium Network, Dynamite Circle.

  • Book recommendation: The 5 Love Languages by Gary Chapman—helps with communication in business and life.

  • Daily habit: Focuses on being the most helpful person in every room.

  • #1 Insight for marketing in today’s environment: If you’re the most helpful person in the room, you’ll always be successful.

  • Favorite place to grab a bite in Wichita, KS: Tanganyika Wildlife Park’s restaurant.

 

 

Next Steps:

  • Connect with Peter on LinkedIn (Peter Murphy Lewis).

  • Visit his website: Strategic Pete to see his marketing playbook in action.

  • Explore resources like Growth Mentor and Copy Club for expert insights.

 

 

Thank you for joining us for another great episode! If you’re enjoying the show, please LEAVE A RATING OR REVIEW, and be sure to hit that subscribe button so you do not miss an episode.