Dec 25, 2020
Merry Christmas and Happy Holidays to all. I wanted to do something different for you for today’s episode and wanted to really focus on why we spend a lot of time highlighting marketing and raising capital on this show. I realized many of you may not know my story, so I’m highlighting an interview I did with Steven Pesavento on his show, the Investor Mindset Podcast.
We talked about my background, growing up in a scarcity environment, making it to corporate America, and ultimately becoming a real estate investor. Much of our discussion focused on raising capital for real estate deals and overcoming the issues that many investors face.
I discuss the 6 C’s of Raising Capital and why developing a marketing plan is critical if you are serious about growing your real estate business.
Key Insights on Raising Capital
I was side-hustling as a kid, selling plastic gloves to
beauty salons, which taught me that there is great value to putting
the right product/service in front of the right audience at the
Raising capital concerns fall into one of three buckets:
A good salesman is not trying to sell you, they are trying to educate you
Educate and inform and position yourself as a subject matter expert.
Developing a marketing strategy is paramount to the success of your business
What Success Looks Like to Me:
Freedom and independence
Daily Success Habits:
Journaling and having one hour to myself every morning
The Book I’m Loving Right Now:
Relentless: From Good to Unstoppable (Tim S. Grover)
When I first started out, I was concerned I was going to mess up someone else's money, so I owed it to myself and my investors to invest in a mentor. Looking back, I wish I would have doubled-down on mentoring.
What Drives Me Everyday:
My legacy and making an impact.