Feb 26, 2021
Do you really need an expensive
logo and creative for your company? Most agencies will tell you
that great branding will propel your business. However, Ross
Kimbarovsky has a different take and shares what every business
owner should know about design and branding.
He acknowledges that
good design creates credibility, but shares that you have to invest
as much thought into your design as you do into the product or
service.
Ross Kimbarovsky is the
CEO of Crowdspring, which helps business owners and marketers tap
into a wide network of designers and creators for branding needs.
Crowdspring has over 220,000 designers across the world. This scale
of creative resources allows them to cut prices from most agencies
without sacrificing quality. In addition, the range of designs
allows business owners to receive options that meet their creative
needs.
Ross shares how small
business owners and anyone developing a personal brand can leverage
design to facilitate connections with prospective customers. In our
chat, he shares how any business can leverage creative resources
that rival big marketing agencies, how branding and design really
impact your business, and how to stand out with
prospects.
Partner: Get A Free Digital Marketing Consultation from Rentsync
How to Leverage Design and Branding for Your Business
- From an attorney who was frustrated with available marketing services to Founder and CEO of CrowdSpring
- Developing the business model for CrowdSpring.
Marketing agencies work with us because they are good at strategy, but not phenomenally good at execution of design collateral.
- Behind the scenes at a marketing agency
- The importance of branding and what Ross is seeing in the market
- Why good design is good for your business
You have to invest in design as much thought as you invest in the product or service you provide.
- The psychology behind design and how it affects consumers
- Why you are forever anchored to your first impression (people process images 60,000 times faster than words)
- Tips on making a better first impression with potential clients, customers and/or investors
- Creating an easy dialogue and avoiding friction when communicating your message
What’s most important about your brand is not what people say; what’s most important about your brand is what people think.
- Using your brand to stand out and above the competition
- The first steps to take in creating or reimagining your brand or digital identity
- SWOT analysis (Strengths, Weaknesses, Opportunities and Threats)
- Real Estate marketing and branding advice
If you don’t have a strong visual identity, people can’t
react to what you do, because they don’t know you.
Bullseye Round:
Resources:
Apparent Failure:
We
made mistakes when we first started CrowdSpring but everyone
trusted us to get it right. The experience reinforced the
importance of building one's credibility
Digital Resource:
BaseCamp (Project Communication)
Most Recommended Book:
Turn the Ship Around!: A True Story of Turning Followers into Leaders (L. David Marquet)
Daily Habit:
Exercise (rowing & biking)
Current Curiosity:
Racism
Me and White Supremacy (Layla F. Saad)
White Fragility (Robin DiAngelo)
Wish I Knew When I Was Starting Out:
How to measure success (money doesn’t equal happiness)
Best Place to Grab a Bite in Chicago:
Gino’s East
Lou Malnati’s PIzzaria
Get in Touch with Ross:
@RossKimbarovsky (social handle)