Aug 16, 2019
Free advertising and publicity is the best way for any
entrepreneur to gain new clients. That’s why Christina Daves
learned everything she could on generating her own buzz. She’s
appeared in over 1,000 media outlets including the Today Show and
the Steve Harvey Show and has helped generate over 7 figures in
sales for her clients. She believes anyone can get PR and shares
some of her key tips and lessons on this episode.
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Key Market Insights
- Sheer desperation led her to get free publicity
- Invented fashion accessories for medical boots
- Figured out a system that works that anyone can implement
- Had a real estate investor reach out and in two weeks
- What are you doing and why are you doing it? What makes you
different?
- Real Estate Agent was a CPA for 25 years – only works with
first time home buyers – put together 10 tax loopholes for 1st time
home buyers
- Tie your experience to establish the credibility
- The biggest mistake people make when seeking PR is making it
about themselves
- When pitching the media, pitch yourself as an expert in your
space
- Who’s watching the content? That’s who you’re directing that
pitch towards
- Go where your customers are, but invest time identifying their
avatar
- Podcasts, high-ranking blogs are great to link back to your
website
- Online magazines – better to be in Forbes online for SEO
- The people who put themselves out there are not the best in the
industry
- You have the ability to hone in on who’s covering your
expertise
- You can find anybody now – find journalists on LinkedIn or
Twitter
- Always have a sound bite and practice your message
- Make sure your content is exciting
- Other mistakes: Give the press too much information, keep it
short, give a stat or quote
- When reaching out to journalists: email, call and send a
follow-up email
- Personalize the list – 10-20 journalists, use LinkedIn and
Twitter
- Video is powerful to help get deals – targeting by zip
codes
- When looking to raise capital, use LinkedIn video
Partner: Check out the
Northstar Real Estate Conference on Sept. 21 and 22
Bull’s Eye Tips:
Winning Your Market: Start with local media
Tracking Market Changes: Do your research, sign up for
newsletters
Daily Habit: Exercise
Resources:
PR for Anyone by Christina Daves
Best Business Books:
Start with Why by Simon Sinek
Digital Resources
Google Drive
Tweet This:
“When pitching media, tell them what you are doing, why you are
doing it and what makes you different”
“It’s not about you, it’s about the audience”
“If it’s not you, it’s going to be a competitor”
Places to Grab a Bite:
Bobby Vans in DC
Connect with Christina:
Website: ChristinaDaves.com
Landing Page: Getpresstoday.com
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sure to check out more info at TargetMarketInsights.com.