Nov 21, 2017
Barbara Grassey says that smart real estate investors take the time required to learn their local market well. Why? Because knowing the market in your local area enables you to recognize when you’re looking at a great deal and when it’s not so great.
This episode of Target Market Insights features John’s conversation with Barbara Grassey, a real estate investor and expert in the West Florida area markets around Sarasota and Fort Myers. Her family history, writing career focused on real estate topics, and her own experience as founder and member of the West Florida RIA group has given her unique insight into her area and the overall knowledge of what it takes to be successful at real estate investing.
It’s great to know the overall principles and processes that make for smart real estate investing. But they don’t apply across the board in every market simply because each market has its own unique traits. When John asked his guest, Barbara Grassey what she advises new real estate operators and investors she didn’t hesitate: Take the time to learn your local market.
Locally-based knowledge will serve you in ways that go beyond what a general knowledge about real estate investing is able to do. If you’ll take the time to listen to this episode you’ll learn how Barbara’s advice can be applied and the powerful difference it can make.
CLICKABLE TWEET: You can’t expect to be #successful when you invest in a #RealEstate market you don’t know well. Get your feet on the ground to improve your chances of #REI #success @BarbBookBoss #RealEstateInvesting
Part of the amazing skill set Barbara Grassey brings to this conversation with John is years of experience ghostwriting training manuals and other resources for the real estate market. She still helps REI professionals create great resources to inform and educate students and investors alike.
One of her favorite tactics when
it comes to the creation of tools that position her clients as
experts in their markets is what she calls “Mini-books.” She came
up with the idea because of the resistance she often feels from
those who are considering a full-length book as an
authority-builder. It is a long and hard process, so given the ease
of digital publishing, why not make a shorter book that's more to
the point and easier to produce? It’s proved to be a powerful tool
that anyone can create. Learn more from Barbara’s extensive
experience as an author, real estate investor, and RIA leader, on
this episode of Target Market Insights.
If you don’t have access to the
#MLS, hit your local #RealEstate meetings and ask questions. It’s
the easiest way to educate yourself about your #LocalMarket
CLICKABLE TWEET: If you’re writing #RealEstate training or marketing materials, the first thing to do is to identify your target reader. That way you know what to write and how to write it. @BarbBookBoss #RealEstateInvesting
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