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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Jul 31, 2020

Karl Sona is the embodiment of a busy professional. As a medical salesperson, traveling 5-6 days per week, he realized he needed to put his money to work to create more free time. Karl has developed a diversified portfolio of passive multifamily, equities, and startup investments. He launched Streamlined Media to help...


Jul 28, 2020

Being a landlord is not as easy as some would have you believe. It also doesn’t need to be a nightmare if you have the right training, processes, and resources at your disposal. Laurence Jakelow was working for Goldman Sachs when he bought a 3-unit property and realized how tough it was to have a full-time job and be...


Jul 24, 2020

Analyzing multifamily apartments can be overwhelming for new investors. It can even be a challenge for some seasoned investors. As Rob Beardsley was starting out, he could not find good resources on the multifamily underwriting process. This led Rob to pen The Definitive Guide to Underwriting Multifamily Acquisitions


Jul 21, 2020

As an aspiring writer, Mark Hentemann struggled to find income stability early in his career. He landed a gig writing for David Letterman in NY, before deciding to head out west to Hollywood. After being hired to write for a new animated series, he used his first paycheck to invest in real estate. He assumed the...


Jul 17, 2020

According to Jasmine Star, developing a small business and a personal brand requires you to clearly define who you are, what you do, and the why behind it. Jasmine is a business strategist and photographer that helps entrepreneurs grow their social platforms and personal brands. 

 

Her journey began when she decided to...