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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

May 15, 2020

With no investing experience, no credit, and limited funds, Reed Goossens left his home in Australia and moved to the US in 2012. He started with a duplex in upstate NY, before moving into larger apartments. To make the leap, he surrounded himself with mentors, peers, and partners, to refine and shape his approach.  Reed is the Managing Partner of Wildhorn Capital, controlling over $175 million in apartments. Reed is also the author of two best-selling books and host of the Investing in the US podcast.


In this episode, Reed shares how he got his start and the challenges he overcame as an Australian investing in US real estate. He shares how mastermind groups have been vital to his growth as an investor and provides tips for anyone looking to create their own group. Reed also shares how to get started in apartment syndication and how he and his partner built a successful business with 1,700 doors under management.


Partner: Get Multifamily and Marketing Consultation through the Capital Impact Club


Key Insights


  • Understanding foreign exchange risk
  • Benefits of being in a mastermind
  • How to structure a mastermind to drive your success
  • What not to do when starting a mastermind
  • 1st step in getting started in syndication investing: Build your credibility 
  • Building systems to create your own syndication deals 
  • Getting boots on the ground: Working with brokers
  • Finding a partner with a complementary skill set and a different perspective to scale your business
  • How to build and reach sustained growth
  • Reed’s vision for his company, Wildhorn Capital, and how he’s going to make it happen
  • Learning from the current environment to create the best business practices in the future

Partner: Download our Sample Deal Package


Bullseye Tips:


Apparent Failure:

First deal was an education in section 8 housing 


Digital/Mobile Resource:




Most Recommended Book:

Key Person of Influence (Daniel Priestley)

24 Assets (Daniel Priestley) 


Daily Habit:

Turning his phone off at 8:30 pm until 8:00 am the next day


Wish I Knew When I Was Starting Out:

Back yourself; everything will work out


Wish I Knew 12 Months Ago

How uncertain life and the economy can be


Current Curiosity:

How to take his life to the next level


Best Place to Grab a Bite in Venice, California

Rose Cafe


Contact Reed:

Reed Goossens

Investing in the US Podcast