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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Oct 29, 2021

Bill Gross is an expert on Los Angeles Probate. He hosts a weekly call to discuss how to get sales in probate, how to engage with probate attorneys and more probate-related topics for real estate agents and investors.

Born in Santa Monica, raised in Orange County, lived in the Inland Empire, San Gabriel Valley, South Bay, and for the last 20 the Westside of Los Angeles, he has been in real estate for over 30 years, closed THOUSANDS of transactions, and gives his all to help his customers achieve their goals.


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[00:01 – 03:57] Opening Segment 

  • Bill talks about his background.
  • He explains why he has been locked in probate over the past couple of years.

[03:57 – 16:06] Living Trust and Probate

  • Who should get a living trust
  • Bill breaks down what probate is in detail.
  • How and why you should get a living trust
  • How real estate investors can get more deals from the probate system
  • Bill talks about different types of properties and how they go through the probate system.

[16:06 – 22:38] The All in One Acquisition Software

  • What is the pre-probate data
  • How to approach the sellers
  • How probate works differently in different states.
  • Why any lawyer can’t deal with probate and why you need an expert

[22:38 – 25:20] Bullseye Round

Apparent Failure:

Losing a lot of money in a company where he worked as an executive


Digital Resource:



Most Recommended Book:

​​The 10x Rule


Daily Habit: 



Best Place to Grab a Bite in Downtown, LA

The Pantry


Contact Bill:

Go to to reach out to Bill and to book a call with Bill visit If you want to hear the previous episodes go to


Tweetable Quotes:

“If you have a full lead generation activity as an investor going on; probate can be a new channel to work on” - Bill Gross

“If you help people, you will get more business than you ever need” - Bill Gross


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