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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Jun 25, 2021

Former Certified Financial Planner Edna Keep discovered the power of real estate in 2007.  Since then, Edna and her husband Warren have amassed a $65M Real Estate Portfolio, primarily multi-family and primary with OPM.

Since 2014 she has been training and coaching real estate entrepreneurs who want to scale their real estate business into multi-family with Investor Capital. Along the way, Edna has learned that Mindset is 90% or more of a person’s success and specifically attributes her success to studying and always working at improving her mindset.  


[00:01 – 09:35] Opening Segment 

  • Let’s welcome Edna Keep to today’s episode.
  • Edna shares more about her background and how she got to where she is today.
  • What people should know about the financial planner industry. 
  • Edna shares about her first investment purchase.


[09:36 – 23:20] Creative Deal Structures 

  • The scaling process with a creative way of structuring deals.
  • Edna shares her experience with her first apartment building deal.
  • Condo converting.
  • If you are interested in multifamily and want to review a sample deal, check out our special download of a sample deal package on, and join our mailing list to get tips on exclusive investment opportunities.
  • What gives her the confidence to move and get the offer written upon her first apartment deal.
  • Take the action and move quickly on a good deal.
  • How she reconciles the different interests between sellers and brokers, locking up property while still conducting your due diligence?


[23:21 – 33:00] Scaling with OPM 

  • Edna shares some of the concerns when it comes to working with other people’s money.
  • The return principles and protecting the capital
  • The biggest mistake that most people make.
  • Edna shares her favorite strategy.
  • Tips on vendor financing
  • How to connect with Edna?
    • See links below.
  • Edna explains about the 90 days to 5k.

[33:01 – 39:46] The Bull’s Eye round

  • Apparent Failure:
    • Buying a building with some problem on the ceiling.
  • Digital Resource:
    • Meditation apps
  • Most Recommended Book:
    • Why "A" Students Work for "C" Students and Why "B" Students Work for the Government by Robert T. Kiyosaki.
  • Daily Habit:
    • She writes her goals out every single day.
  • Current Curiosity:
    • The people that get in her podcast.
  • I Wish I Knew When I Was Starting.
    • The law of attraction
  • Best Place to Grab a Bite
    • Western Pizza Emerald Park, Saskatchewan
  • Final words from me


Tweetable Quotes:

“If you got a good deal, you got to move on it, because it is probably gonna hit Multiple Listing System by tomorrow” - Edna Keep.

“a lot of people don't realize you were negotiating on a multi-family from the day you get it under contract until it's financed” -  Edna Keep.

“Doesn't matter what your first offer is, just get it under contract. If it's worth it; you're going to be happier than that; if it’s not, you can just negotiate until you get to the price that you are comfortable with.” -  Edna Keep.


You can connect with Ednaon LinkedIn or via email on 

Check out her website at 

Listen to her podcast on Apple Podcasts: 
7 Figure Real Estate with Edna Keep


Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A FIVE START RATING AND REVIEW,  and be sure to hit that subscribe button, so you do not miss an episode.


To enhance your multifamily knowledge and achieve greater success in your business, you can connect with me on LinkedIn and Facebook or check out my website