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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Apr 28, 2020

Liz Faircloth is the Co-Founder of the DeRosa Group with her husband, Matt. Together, they have completed $30MM in real estate transactions. Liz attended real estate networking events and noticed a glaring lack of women. Along with her partner, Andresa, Liz decided to launch a platform to encourage more women in...


Apr 24, 2020

Finding new clients, investors, or customers is critical for any business to be successful. Many know digital marketing works, but struggle to develop a plan that effectively identifies and engages with their target audience. To help business owners leverage digital marketing to drive profits, Erik J. Olson launched...


Apr 21, 2020

An almost $2MM rebuild of a single-family home pushed Kristine Jefferson to transition into multifamily. The only problem was she knew that she wanted a partner to compliment her skillset. She found her partner at a meetup and focused on building a strong partnership that has led to a portfolio of 1400 units. 

 

Her...


Apr 17, 2020

Finding the best places for real estate and multifamily investing has always been at the core of Target Market Insights. While the market research focuses on key variables such as population growth, job growth and other factors, the coronavirus (COVID-19) will leave an undeniable impact and alter the future of these...


Apr 14, 2020

Generational wealth is the goal of many real estate investors. And while the first generation works hard to create the foundation, often the second-generation has different goals and desires outside of the family business. Pankaj Sharma knows this all too well. 

 

Pankaj is a second-generation multifamily owner/operator...