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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Jul 16, 2019

Buy, renovate, rent, refinance, repeat. The popular strategy known as BRRRR has been elevated and expedited by Caleb Bryant. He managed to implement the strategy on a large apartment complex and refinanced in just 3 months. Caleb and his Relentless Capital team have invested in 800+ units collectively.

Learn more about his strategy and how he went from a touring musician to touring apartment communities with his partners. 


Partner: Download a Free Sample Apartment Deal Package


Key Market Insights

  • Lives in Huntsville, AL and invests in Birmingham, AL
  • His team has invested in over 800 doors and Caleb has invested in 170 doors
  • Was touring as a bassist in a band through the Southeast Region
  • Invested passively first after networking with a sponsor
  • Was doing random jobs as he looked to break into real estate
  • Learned real estate through podcasts and Audible while working other jobs
  • Felt passive investing in a syndication was a relatively safe option
  • Quit his job and got on the active side
  • Met someone in Orange County and got a coach through RE Mentor
  • Found current team through persistence ……and Craigslist
  • Invested in a deal in the 5 Points West area of Birmingham
  • 5 Points West: Lots of good things happening, infrastructure, private investment
  • $20MM sports complex moving two blocks away from the property
  • Closed a 96 unit in January and began refinancing after 3 months
  • Buy a property for 65% of what it will be worth
  • Paid over $29k per door, but it was worth $40k at closing, and will be worth $50k per door when refinancing
  • Larger companies – hedge fund, private companies – willing to let it go at a discount
  • $2.5MM in private debt – as low as 12% interest



Partner: Be sure to check out the #InvestThis Podcast with Scott Bower



Bull’s Eye Tips:

Winning Your Market: Build your team

Tracking Market Changes: Stay in touch with people

Daily Habit: Writing goals daily



Best Business Books:

Best Ever Apartment Syndication Book by Joe Fairless and Theo Hicks 



Digital Resources

Facebook Live and Facebook Messenger


Tweet This:

“When I see an opportunity, I take it”

“Hedge funds are willing to let [properties] go at a discount”



Places to Grab a Bite:

The Fish Market in Birmingham


Connect with Caleb:

Facebook -

Instagram - @RelentlessInvestor


Phone: 615-752-8520


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