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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Nov 26, 2019

Managing construction projects is vital to real estate success. While many investors struggle to find, vet and manage contractors, Ashley Wilson has developed a formula for success. 


Ashley developed a knowledge of construction working with her father and blended it with her corporate experience to create efficient systems and processes. She partners with both her father and her husband in the business and talks to us about working with family, best practices for construction management and how to find the best workers for real estate projects.

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Key Insights

  • Started in short term rentals and single-family rehabs, before moving into multifamily 
  • Father had a background in construction and she partnered with him to launch a flipping business
  • Construction management is basically adult daycare 
  • Made a $66k profit on the first flip, but it took one year
  • A bad project with good partners can make a project successful
  • Left pharmaceutical sales to focus on the lifestyle she wanted to live
  • By learning the entire process, Ashley was able to drive the construction time frame from 9 ½ months to 9 ½ weeks
  • You manage based on the skillset of the people you manage
  • To find a great drywall guy, ask the painter - painters will know good drywall guys because they know who makes their job easier
  • Property Management is not incentivized to make a project go quicker
  • Find someone who has construction knowledge to oversee the construction process 
  • Heavy value-add deals should have an asset and construction manager to determine the business plan
  • Invested in Texas and Ohio - Texas for growth potential, Ohio for stable cash flow
  • InvestHER is a resource for women in real estate launched by Liz Faircloth and Andresa Guidelli FB page, website

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Bull’s Eye Tips:



Real Estate InvestHER


Apparent Failure:

Rehabbed a home with a failed septic system, can now promote as brand new septic system


Most Recommended Book:

Rich Dad, Poor Dad by Robert Kiyosaki


Most Recommended Digital/Mobile Resource:



Daily Habit:

90 Days of Intention Journal by Brandon Turner


Current Curiosity:

Different markets and nuances


Best Place to Grab a Bite:

Hip City Veg


Connect with Ashley:


Social Media: @BadAshInvestor


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