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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Feb 21, 2020

Ryan Holtz is a multi-faceted personality. As an investor, entrepreneur, marketer, DJ, father, and husband, he plays many roles and uses his time effectively. He lost his mom as a young teen, but the drive and spirit she instilled in him powered him to entrepreneurial success. He has helped many companies develop sound social media and marketing strategies and launched Ryan Holtz Marketing, a creative and media agency.  In this episode, he talks about his motivation, the key questions you need to answer when marketing, and how to leverage social media to drive results.


Partner: The Real Estate Syndication Podcast hosted by Whitney Sewell


Key Insights

  • Grew up with a single mom who passed when he was 13 years old
  • He channeled his energy and emotions into football
  • Taught himself how to cut his own hair to save money on haircuts – saved $5,000 from 13 – 18 years old and used the funds to invest in his a real estate flip
  • Recognized the school curriculum did not match the real-world skills he needed
  • Wears multiple hats as an entrepreneur, investor, DJ, marketer, podcaster, dad, and husband 
  • Landlord Tip: Gives rent discounts and gift baskets each December
  • Took a job at a Ford dealership and managed their social media
  • Launched the “Share Your Story” campaign to support other local businesses and give away a car – received over 1 million votes – Ford HQ did a case study on the program
  • Twitter wrote a case study and Ryan leveraged that to get dealer clients and speaking opportunities
  • The cost of failure is nowhere near the cost of not trying
  • Marketing is all about what you can do for your audience
  • Who needs your product or service and why you?
  • Figure out who you want to talk to and which social media platforms to use


Partner: Download a Free Sample Apartment Deal Package 


Bull’s Eye Tips:


Apparent Failure:

His mother’s passing


Most Recommended Book:

Laws of Human Nature by Robert Green


Ego is the Enemy by Ryan Holliday


The Thank You Economy by Gary Vaynerchuk


Most Recommended Digital/Mobile Resource:

Evernote and Google Drive


Daily Habit

Staying home and spending time with the family


Current Curiosity

How humans waste time


Best Place to Grab a Bite

Ryan’s Wife’s Kitchen - Instagram



Connect with Ryan:


Ryan Holtz Show Podcast


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