Aug 14, 2020
There are 5.6 billion Google searches each day. That’s 5.6 billion times people are looking for answers or solutions to a question or challenge. Ranking high for key search terms can organically generate enough leads to fuel most businesses. That’s why Search Engine Optimization or SEO is critical for anyone with a website that is used to generate leads.
According to a study by Backlinko.co, the #1 ranking position on Google is likely to get 10x more clicks than the #10 position. Because of this, we decided to connect with an SEO expert to learn more about Google, search engines, and how to rank higher on Google.
If you Google “digital marketing company,” you will likely see Markitors on the first page. Their CEO and Founder, Brett Farmiloe created Markitors when he was producing freelance digital marketing work and decided to build out a staff and create an actual agency. In today’s episode, we talk about how he got into SEO Marketing, understanding how SEO works, search engine algorithms, and specific strategies to optimize your website and content.
Partner: Get More Leads with Ardor SEO
Key Multifamily + Marketing Insights
Quote: If you are able to create content that helps satisfy what search engines think users want, you will have a better chance at a higher ranking
Partner: Download our Sample Deal Package
You have to go through failure or rejection to get to your optimal situation.
Most Recommended Book:
The Hard Thing about Hard Things (Ben Horowitz)
Moneyball: The Art of Winning an Unfair Game (Michael Lewis)
Celebrating short term wins
Wish I Knew When I Was Starting Out:
The importance of deep focus
Undervalued SEO metrics: How to make SEO work for small businesses
Best Place to Grab a Bite in Scottsdale, AZ