Aug 21, 2020
Growing your business through marketing can be a challenge for business owners who don’t know where to start. With so many marketing channels, it’s easy to get caught up on the latest social media craze like TikTok or Instagram Reels. Without a clear marketing plan, many brands struggle to pick the best platforms for their business and clarify their messaging.
Tim Fitzpatrick is an entrepreneur and founder of Rialto Marketing. He helps people eliminate the confusion of marketing by developing a 90-day marketing plan for their business. Tim says there are three fundamentals for every marketing plan to drive success. First, you need to understand who you are trying to reach. Next, you need to determine what you will say to them. Then, you need to create a system to engage them consistently.
In this episode, Tim shares how entrepreneurs and business owners can gain clarity on their marketing plan, the core elements needed for an effective plan, and how to determine the mediums and channels to reach more customers.
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Pull Quote: Get the fundamentals down, and the level of everything you do will rise. -Michael Jordan
Quote: You have to look at marketing as an investment not an expense
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