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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Nov 6, 2020

Value-add strategies are popular for apartment investing. Adding value to apartments usually consists of renovating interior units. However, these upgrades are not the only way to add value for multifamily. Since value is determined by the net operating income or NOI, anything that increases the NOI is adding value. 


Besides rental income, you can generate other income from fees, amenities, and services such as application fees, laundry income, party room rentals. Todd Thorpe runs MDU Consulting and specializes in helping apartment owners generate more revenue through telecommunication services such as cable and internet. 


We spoke to Todd about how owners can work with cable and internet providers to drive revenue and increase the apartment NOI. He shares tips and insights to understand which apartments qualify, negotiating an agreement, the fee compensation model, and other value-add strategies.

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Key Insights to Increase Your Apartment NOI

  • From bulk cable provider for multifamily dwelling units (MDU) for 30 years to consulting 
  • How cable and telecommunication companies are looking to secure a property and keep the competitors out. 


Focus on the security of the contract and generating ancillary revenue.


  • The different type of properties that make up the multifamily space 
  • What you can do to increase your NOI (Net Operating Income) excluding rents
  • Understanding the legalities of providing free cable and internet to your tenants (Cable companies will pay to do so!)  
  • The profits that can be made by working with cable and telecommunications companies providing free internet and TV to your tenants
  • How to monetize offering bulk and non-bulk cable and internet services 


Providers will pay more for bulk agreements because they are getting guaranteed revenue.


  • How to negotiate with cable and internet providers for the best price
  • The 3 ways to increase revenue when buying bulk TV and internet services  (Upfront Door Fee, Revenue Sharing Model, Courtesy Accounts) 
  • MDU Consulting Group, how they can help multifamily investors leverage bulk TV and cable contracts
  • The challenges with other value add services you can offer your tenants 


When dealing with different providers, organize your portfolio to get ahead of contract renewals.

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Bullseye Tips:


Apparent Failure:

Not being prepared when it comes to having an exit plan for my corporate career.


Digital Resource:

Podcasts for self-education 


Most Recommended Book:

Contagious: Why Things Catch On (Jonah Berger) 


Daily Habit:

Prayer and giving thanks


Wish I Knew When I Was Starting Out:

Wish I had known more about real estate investing 


Best Place to Grab a Bite in Greenville, SC

Kitchen Sync


Contact Todd: 

MDU Consulting Group