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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Oct 30, 2018

Tamar Mar loves the familial spirit and energy that comes with startups and small businesses. For nearly 20 years, she’s helped grow small businesses into multi-million dollar companies. Readied with her success helping others in business, she launched her own firm. Tamar started Marota Group, a real estate syndication company that focuses on multifamily and commercial properties. Expectedly, her business has been taking off well - acquiring 4 apartment complexes in less than 18 months. She’s full of energy and knowledge, hosting her own podcast titled, Investing for Life and speaking often at various events. On today’s show, she shares about getting started, finding hot submarkets near large metros, the path of progress, and learning a new market.


Key Market Insights

  • An entrepreneur, investor, speaker and proponent of intentional lifestyle design
  • Based in Seattle, but invests just outside of the area
  • Purchased first townhouse at the age of 19
  • A successful executive in small and startup companies for nearly 20 years
  • Started a company in Wall Street after graduation, which took off to a regulatory solutions company
  • How to Build a Startup Company: Shape culture and bring individuals to uphold, grow and sustain it
  • Moved out to Minnesota, and rented her home in Seattle for 4 years
  • Started Marota Group in 2017
  • Acquired 4 apartment complexes in less than a year and a half
  • Hosts Invest for Life Podcast
  • Passion Project - investing in others through mentorship, podcasting & LinkedIn videos
  • Effective LinkedIn Videos: Be authentic, so your audience can relate
  • Partnered to acquire a fitness company through financial backing
  • Seattle Market: Hot appreciation market with values going up quickly; High home prices; Confined with tenant-friendly laws, which is prohibitive for landlords
  • Hot Market: At least an hour and a half South of Seattle (little farther than Tacoma & Olympia)
  • How to Choose a Market: Follow the path of progress; Near transportation hubs (preferably half a mile from apartment complexes); Ease of access; Diverse employment; Education facilities
  • Path of Progress - an area with major intersection highways connecting to and fro the metro
  • Other Sub-Market: Eastern, Washington, Ohio, & Texas
  • Learning Unfamiliar Markets: Research property; Connect with brokers; Look at the property and area
  • Tip on Knowing a Market: Talk with economic council
  • Currently, getting ready to refinance first apartment acquisition from 15 months ago

Bull’s Eye Tips


Winning Your Target Market; Make friends with the brokers.


Tracking Market Changes: Meetup groups or podcasts


Daily Habit: Invest 60-100 minutes for herself every day.




Investing for Life Podcast


Book Recommendation


Elon Musk: Tesla, SpaceX and the Quest for a Fantastic Future by Ashlee Vance

Digital Resources




Tweet This


"Building small business - an idea coming in to fruition."


"Invest in someone’s vision."

Places to Grab a Bite

Sushi Kashiba

Connect with Tamar