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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Jun 22, 2021

Today’s guests are Luc D’Abreau and Daisy Serrano. This husband and wife team serve as Managing Partner for Make It Rain Capital, a private equity multifamily investment firm focused on acquiring apartment properties.


They now live in Austin, Texas, and are limited partners in 445 units in Central Texas.

Let’s dig in to learn more about buyer's representation, especially in the 1031 exchange, establish credibility to brokers and the market growth in Kansas City,


[00:01 – 03:44] Opening Segment 

  • Let’s welcome Luc and Daisy to today’s episode.
  • Luc shares more about the background on construction, engineering and beginning investing passively in Real Estate
  • Daisy tells about her career in international education/ counseling and quitting her W2 to go full time into the multifamily space.


[03:44 – 12:56] Transitioning to Real Estate Investments

  • Days talks about their transitioning from her W2 to become passive investors.
    • Building a business around their life.
    • Creating the Make it Rain Investment Podcast.
  • Daisy describes their strategy on getting started investing in Real Estate
    • Leveraging their W2
    • Taking advantage of podcasting.
    • Relying on their close family.  
  • Why Luc chose the Texas Real Estate market above others.
  • Luc shares their process of moving out and settling in Austin - Texas.

[12:56 – 28:16] San Antonio and Austin Real Estate Markets 

  • Luc describes the a pros and cons of each market:
    • Population growing and relocating outside the main cities.
    • Capitalization on secondary markets.
    • Following the path of progress.
  • Luc explains his process of making his first investments:
    • Due diligence and doing their underwriting.
    • Minimizing the risk by gathering broad information.
  • Daisy shares her experience on getting introduced to investing by Luc
    • Going to their first meetup that now became their tribe. 
    • Overcoming the fear of that first investment.
  • Investing as a couple
    • Fulfilling their commitments 
    • How multifamily could help to focus on the important things in life.
    • What drives you as a couple, understanding your WHY.
  • Luc describes their podcast “Make It Rain Investment Podcast”
    • Targeting millennials who want to get involved into multifamily.
  • Luc shares with the audience a tool they are developing to get started investing, check the links below.

[28:16 – 37:51] The Bull’s Eye round

  • Apparent Failure:
    • Not creating content.
  • Digital Resource:
    • Hubspot.
  • Most Recommended Book:
  • Daily Habit:
    • Writing daily goals.
  • Current Curiosity:
    • Coding.
  • I Wish I Knew When I Was Starting.
    • Take action!
  • Best Place to Grab a Bite
    • Teja’s
  • Final words from me

Tweetable Quotes:

“As a partnership something that we hold dear and sacred in our relationship is fulfilling what we said we were going to do for each other” - Daisy Serrano.


You’re able to minimize the risk if you have more information around the decision you’re trying to make” - Luc’ Abreau


You can connect with Luc and Daisy via email on

Follow them on Instagram at :


Check their website


Listen to their podcast on Apple Podcasts:


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To enhance your multifamily knowledge and achieve greater success in your business, you can connect with me on LinkedIn and Facebook or check out my website