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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Jul 16, 2021

Gustavo Munoz Castro is a former Microsoft Senior Engineer turned real estate agent, turned inside sales guru. Now he has 65 agents strong making about 50k outbound dials a day, and his teams set 100 appointments with buyers and sellers every day mostly from Facebook leads.

Let’s dive in.

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[00:01 – 12:25] Opening Segment 

  • Gustavo shares more about his background and his career journey.
  • How Gustavo made the transition into real estate.
  • The transition process and learning curve from engineer to real estate.
  • Gaining opportunity through experience.

[12:25 – 20:30] Gustavo’s Company, His Team, Inside Sales and What They Do

  • Gustavo talks about the inside sales role
  • How an inside sales agent is a pillow marketer in real estate
  • How Gustavo built his team.
  • What an inside sales agent does for investors.

[20:30 – 28:55] The Real Estate Deal Closers

  • How they leverage social media to generate leads 
  • Best practices to engage with potential sellers, homeowners and what not to do. 
  • How to connect with Gustavo?
    • See links below.

[28:55 – 36:30] The Bullseye Round

  • Apparent Failure:
    • First flip
  • Digital Resource:
    • Reddit
  • Most Recommended Book:
  • Daily Habit:
    • Morning walks
  • Current Curiosity:
    • The market
  • I Wish I Knew When I Was Starting.
    • Cashflow management
  • Best Place to Grab a Bite
    • Red River Barbeque
  • How to connect with Gustavo
    • See links below.

Tweetable Quotes:

“It’s about the image, it’s about the copy. Don’t worry too much about the targeting because you’ll hardly have any” - Gustavo Munoz Castro

“It was difficult to get people and it was difficult to keep people.” - Gustavo Munoz Castro.

“In real estate, I have to go chase people to work for me. I have to put my back into it to generate some leads every single day” - Gustavo Munoz Castro


You can connect with Gustavo LinkedIn, Twitter, or check out his website at

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