Feb 26, 2021
Do you really need an expensive
logo and creative for your company? Most agencies will tell you
that great branding will propel your business. However, Ross
Kimbarovsky has a different take and shares what every business
owner should know about design and branding.
He acknowledges that good design creates credibility, but shares that you have to invest as much thought into your design as you do into the product or service.
Ross Kimbarovsky is the CEO of Crowdspring, which helps business owners and marketers tap into a wide network of designers and creators for branding needs. Crowdspring has over 220,000 designers across the world. This scale of creative resources allows them to cut prices from most agencies without sacrificing quality. In addition, the range of designs allows business owners to receive options that meet their creative needs.
Ross shares how small business owners and anyone developing a personal brand can leverage design to facilitate connections with prospective customers. In our chat, he shares how any business can leverage creative resources that rival big marketing agencies, how branding and design really impact your business, and how to stand out with prospects.
How to Leverage Design and Branding for Your Business
Marketing agencies work with us because they are good at strategy, but not phenomenally good at execution of design collateral.
You have to invest in design as much thought as you invest in the product or service you provide.
What’s most important about your brand is not what people say; what’s most important about your brand is what people think.
If you don’t have a strong visual identity, people can’t
react to what you do, because they don’t know you.
We made mistakes when we first started CrowdSpring but everyone trusted us to get it right. The experience reinforced the importance of building one's credibility
BaseCamp (Project Communication)
Most Recommended Book:
Turn the Ship Around!: A True Story of Turning Followers into Leaders (L. David Marquet)
Exercise (rowing & biking)
Me and White Supremacy (Layla F. Saad)
White Fragility (Robin DiAngelo)
Wish I Knew When I Was Starting Out:
How to measure success (money doesn’t equal happiness)
Best Place to Grab a Bite in Chicago:
Lou Malnati’s PIzzaria
Get in Touch with Ross:
@RossKimbarovsky (social handle)